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Top 6 Best URL Shorteners

Top 6 Best URL Shorteners

Last updated: November 30, 2020

You can't deny that URL shorteners are a great tool for online marketers. Most digital marketers understand that small URLs are easier to share and more appealing to the target audience.

If you have a website or you are running an online promotion, you might want to use URL shorteners to make short links for your campaign. However, you need to have the best URL shortener if you are to create the most effective online campaign using short links.

So, what are the best URL shorteners that you can use? Well, based on features, reliability, and price, the following are the six best URL shorteners that you can use.

List of the top 6 URL shorteners

1. or google URL Shortener

On top of the list of the most effective URL shorteners is Google's This service was introduced by Google in 2009. However, early in March 2019, Google discontinued the service. While in operation, had a number of amazing features such as:

  • Available for free
  • It was very easy to use
  • Provides real-time data analytics for your short link
  • Link privacy
  • Spam detection system that provided security

With off the market now, you have to depend on the remaining best URL shorteners.

2. Lnnkin

Lnnkin - Free URL Shortener

Lnnkin is an amazing online tool that enables digital marketers to create short links using this intuitive URL shortener platform. The platform boasts of modern technology and advanced data analytics features to provide the best services to digital marketers. It is available with both FREE and PAID plans starting at $4.99/month.

The following are the main features of Lnnkin:

  • You can create branded links with your own branded domain
  • There is no limit to the number of short URLs you can create for free
  • Unlimited custom URLs. You could add a custom URL slug
  • Real-time data analytics of short links and performance
  • You can generate a QR code for your short link
  • You can delete short links
  • You can swap or change short links if you change your landing page
  • Your short links can be secured with a password
  • An advanced short links management system that allows you to control all your short links from a single platform
  • API access for automation
  • Creating short links in bulk

There are both free and premium features, depending on your exact needs.


TinyUrl URL Shortener

If you are looking for a URL shortener for anonymous use, then TinyURL is the solution. It has the ability to customize the string appearing on your short link. One of the reasons why some digital marketers prefer TinyURL is because you do not need to register an account to create short URLs for your landing pages.

The top features of TinyURL are:

  • It has extra fast redirection speed
  • Users have the option to customize the URL as they want it to appear
  • It allows for anonymous usage
  • It is very easy to use this online tool
  • It is 100% free

However, the downside of this online tool is that it does not offer the advanced data analytics that a digital marketer would want. Therefore, you can consider it as the best free URL shortener in the market.

4. Bitly

Bitly URL Shortener

Bitly URL shortener is one of the most popular, yet powerful, URL shortening tools.

There is a free service and a premium service. The difference is that a free service only allows you to use the domain of Bitly when shortening your links. Therefore, your URL will appear with a domain. If you do not want this, you can opt for the premium service, which allows you to create your own domain name on the URL.

The paid version has other advanced features such as retargeting and advanced data analytics. It allows you to measure the performance of your campaign.

Here is the overview of the features:

  • It has audience intelligence for appropriate targeting
  • You can create a custom URL
  • You can integrate it with TweetDeck and Zapier
  • It has cloud-hosting capabilities
  • URL retargeting
  • Advanced analytics dashboard

5. Rebrandly

Rebrandly URL Shortener

Rebrandly is one of the best URL shorteners because of its amazing use of technology to help digital marketers optimize their marketing campaigns. You can use this online tool to create your branded links that are memorable. The online tool is perfect for the creation and sharing of short links across various platforms.

There are tons of features that you get when using Rebrandly:

  • You can create bulk links
  • UTM parameters
  • Has API access
  • It has over 100 app integrations for smooth compatibility with external apps
  • You can even add emojis on your short links
  • Rebrandly uses great servers that allow rapid auto-scaling
  • The reports provided are customized
  • There is an option of private reporting
  • You can track all the clicks

The price that you pay is dependent on the features that you want to use. Otherwise, the paid options are starter ($29), pro ($69), premium ($499), and enterprise, which is negotiable. If you are unsure, you can start with their free package that has limits.


YOURLS URL Shortener

YOURLS is an acronym for Your Own URL Shortener. This online tool, just like others, lets you create and manage your short URLs. It is an open-source, meaning you can run and manage your own short links. You need to install the software for you to start creating short URLs.

Here is an overview of the features:

  • It is free to use this software
  • You can create either private or public links
  • You can create custom URL keywords
  • The dashboard has amazing data reports such as historical click reports, visitor's geo-location, and referrers tracking
  • It has a neat interface

YOURLS is free to use.

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